Pietà is a fashion label born in the prisons of Lima, Latin America. An impertinent and irreverent project, independant and spontaneous. Far from the marketing diktat, it offers an alternate conception of fashion. It refuses to submit to the social norms of a society devoted to the mass consumption."
"The collections are entirely produced in the fashioning, knitting and leather workshops of prisons. This project was named "Pietà" after the chef d'oeuvre of Michelangelo. A piece depicting a difficult scene, but accepting the divine will without any lamentation or pain. This is the state of mind of the Project Pietà : in spite of our difficulties and prejudice we don't give up. Finally The Pietà is the last step before the ressurection."